Critically Evaluate the Extent to Which Customer...

1) Introduction Customer Relationship Management (CRM) has become a main focus for businesses with today’s markets becoming more saturated and competitive. ‘Customer Relationship Management is the ultimate challenge for marketing experts in any business. A successful company will use customer information wisely to build relationships with their customers, on the level that together they will work together towards a long-term relationship.’ (Xu et al. 2002) High customer Intimacy can be produced from these processes and strategy. ‘Customer intimacy is an essential factor in the Customer Relationship Management value chain’ (Buttle, 2004). This marketing strategy consists of a business using ways to get close to clients†¦show more content†¦In addition, to further improve customer intimacy, a company can target a customer and send offers for the products they buy most through email or by post all of which strengthens this bond between customer and company. Here we see a table which shows us the ladder of customer loyalty. With an increase in customer intimacy, a business can take prospecting purchaser and convey them into a loyal customer (Christopher at al, 1998). 2.2) The Cooperative Membership Card The company to demonstrate is The Co-operative Food. Retail chains are at the fore-front for advances in technology and are competing for ways in which to understand their customers and use the strategies to improve customer intimacy. The purchasing behavior in food retail is the most repetitive of all (Manas, 2011), so to get this customer intimacy correct has never been more important. The Co-operative Food (Co-op) uses their loyalty strategy by having membership scheme available to all colleagues and customers. This card acts as most retail cards do in that they collect a customer’s information which is then fed to the company’s data base. There is a number of ways in which this card creates an improvement in customer intimacy. First of all, unlike all of the other schemes available, twice a year the Co-op gives a share of its profits through the post to all of the members of the scheme. ‘You can enjoy your share of the profits along with exclusive member disco unts and offers’Show MoreRelatedCustomer Relationship Management16994 Words   |  68 PagesCustomer Relationship Management SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS) Dissertation on Customer Relationship Management Submitted By: Ayush Singh Roll no:09 PRN No:68211 Class- 2(D) Semester: Fourth Semester Date required:18/2/2008 Date of Submission: 18/2/2008 Assignment Grade: Comments of the Faculty: 1 Customer Relationship Management CONCEPT OF CRM INTRODUCTION TO CRM CRM (Customer Relationship Management) has been growing steadilyRead MoreCase Study148348 Words   |  594 PagesInstructor’s Manual Exploring Strategy Ninth edition Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle For further instructor material please visit: www.pearsoned.co.uk/mystrategylab ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) ï £ © Pearson Education Limited 2011 Lecturers adopting the main text are permitted to download and photocopy the manual as required. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated CompaniesRead MoreMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling PublicRead MoreIct and Ebusiness Retail Industry88499 Words   |  354 PagesDirectorate General, in the context of the Sectoral e-Business Watch programme. 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Women and the Agricultural Revolution Essay - 637 Words

Women and the Agricultural Revolution Elise Boulding in her article, Women and the Agricultural Revolution, argues that women played a key role in initiating the Agricultural Revolution. She defines the revolution as happening within two stages: horticulture and agriculture proper. Women had a prominent role within the earlier form, horticulture. Horticulture is defined as farming for subsistence only.Women’s roles on the farm were not as dominant as society grew to farming for surplus instead. Boulding begins the article by discussing the shift society made from wandering nomads to settled villagers. She explains that it was women who recognized that plants could be easily domesticated. It was because of the domestication of†¦show more content†¦They did much of the planting and gathering, and Boulding states that women probably even constructed the mud-houses in the early villages. In this horticulture society, children also helped women. They carryed out many chores on the farm, such as taking care of animals and gathering grain. These roles would change as farming shifted to agriculture proper. At horticulture stage, the farming of these early people was for the purpose of providing enough food for the family. In these farms, women were able to farm the lands without much aid. Instead, they used simple small hand tools to do the work. However, once the farms grew in size and they had a surplus of food, they required more help. Gradually, as the farms grew, there was a shift from merely farming to provide for the family, to farming for economic profit as well. As a result, Boulding argues that women were no longer the main workers on the farm. Women continued to help the development of the Agricultural Revolution despite their role change. Originally, women used digging sticks for gathering, planting, and growing plants. As the farming purpose changed, however, the tools changed as well. The plow and animals were used for cultivation, making women less visible on the field. Yet, women continued to help by creating baskets and discovering pottery, all of which enabled them to store more grain.Show MoreRelatedThe Worst Mistake Made By Humans1434 Words   |  6 PagesMassachusetts, there are 7,755 farms working on 523,00 acres of land (â€Å"Agricultural Resources Facts and Statistics†). This is equivalent to 817 square miles, which roughly equals the size of Jacksonville, Florida (â€Å"The Largest U.S. City†, 2014). To an uninformed civilian, this chunk of land may seem vast; however, it is quite small in comparison to the 1,565,401 square miles of farmland used in the United States today (â€Å"Agricultural Land†, 2016). Why does it matter how much farmland is in the UnitedRead MoreThe Agricultural Revolution: Augmentation and Dissemination Essay examples1221 Words   |  5 PagesThe blessing and curse of the Agricultural Revolution is advocated with its augmentation and dissemination. Taking the stipulative definition of â€Å"b lessing† and â€Å"curse† from the original premise, one can only superimpose the layman’s terms of â€Å"negative† and â€Å"positive†. Upon examination of the two classifications within the Neolithic Period and ancient Mesopotamian civilization one can confirm the premise. Therefore, the agriculture revolution was a blessing and a curse for humanity. Human societyRead MoreAp World History Midterm Study Guide Essay953 Words   |  4 Pageswhat they needed to survive. Each person had a specific role, women would gather berries, nuts, etc, while watching over children and the men would hunt. 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The Market Revolution was the shift from mercantile system of trading centers to a capitalist economy, based on production and consumption. The Transportation Revolution was the result of increased factory production, which created a need for more transportation. With the great advancements in transportation, there came markets that need increased factory production and commercial hubs. These two revolutions went hand in handRead MoreThe Invention Of The Industrial Revolution1463 Words   |  6 Pages the way one sustained and obtained means for survival transformed fairly insufficiently. However, once the Industrial Revolution ignited throughout Europe, the course one’s of livelihood forever changed. While the Agricultural Revolution was a sufficient step forward in metamorphosing human society, it did not reign like the technological advantages of the industrial revolution. 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Because Britain lacked oak and had an abundance of coal and iron, these two

National Historic Preservation Act of 1966 Free Essays

The National Historic Preservation Act is a law that serves to create the â€Å"National Register of Historic Places, the list of â€Å"National Historic Landmarks and the posts of â€Å"State Historic Preservation Officers† of the United States which aims of preserving the entire national and archeological site in the said country (nps.gov, 2007). Enacted in 1966, it has already been to a lot of amendments since then, this law mandates government agencies to determine the effects of various government funded construction projects (fema. We will write a custom essay sample on National Historic Preservation Act of 1966 or any similar topic only for you Order Now gov, 2002). In other words, this act encourages the government agencies to safeguard their preservations programs alongside with the advisory council on Historic preservation. The reason of the existence of this act is due to the fact that year after year, historical sites and other national heritage places has been experiencing degrading concern and of less priority as a government sponsored public works projects. There have been a lot of national heritage sites and historical places that needs major attention, and only the government could help them to be preserved and maintained. Currently, National Historic Preservation Act serves as the basis of most of the government policies concerning on historical preservation in America. With the aid of this act, the role of the Federal preservations was expanded which gives way for the birth of the â€Å"National Antiquities Act† which gives the president the power to restrict the use of any public land owned by the government through executive order. With this, the government authorities would now have the authority and the means of further protecting and preserving the historical site in the United States. Moreover, the federal power could now also be distributed to various states and from the state going to the localities to ensure the effectiveness of the said act. In addition to this, the Historical preservations already widened its coverage by including even the places with no significant historical value. The Effects With the implementation of this act, the definition of a â€Å"Historical value† was broadened. Before the said law was enacted in 1966, only the historical places are being valued by the government or the only one who’s having attention to most of the government officials. But after the birth of the National Historic Preservation Act, it is already being included in the lists of National Register of Historic Places the sites, buildings, objects and all the structures that has of great significance and value to American history, architecture, archeology and culture may it be of a national, state or local significance. In addition to that, the word â€Å"district† is also already being included in the scope of this act. This only means that neighborhoods can already be now included in the preservation program of the government as mandated by law. With the inclusion of the word â€Å"district† in the scope of this law would rationalize any endowment that the secretary of the interior for rehabilitation and exterior restoration in historic districts gives to individuals from various sectors which have identified any neighborhood that is of great importance to them (Murtagh). Moreover, the confusion between the grants for house rehabilitation and the current programs of the secretary of the Department of Housing and Urban Development can now be clarified. The said law is also the one responsible for making the Department of Interior takes the responsibility of planning and rehabilitating historic districts which was being handled by the Department of Housing and Urban Development. With this, there would be more efficient implementation of the said law since it is not the forte of the Department of Housing and Urban Development the said responsibility. Furthermore, it is through the aid of this law that most of the citizens now understands that there are still other means of ensuring the quality of housing projects in the state and local levels aside from the destruction of urban renewal. Government officials could now get funds for the replacement of the existing housing stock not only from the secretary of the Department of Housing and Urban Development but also to the secretary of the Department of Interiors. This means that there are already more government agencies that could serve as a source of funds to finance the rehabilitation activities of various agencies and groups. The said act also give way for the establishment of the Advisory Council on Historic Preservation made by people from the cabinet of the president and a selected number of private citizens which would serve as the group of people responsible in determining the effects of the federal tax to the cultural properties of the country as well as on the proper treatment of the cultural properties existing in the United States. Case Study Back in the 1990’s, Texans had some hard time in convincing the Texas government to make the Washington-on-the Brazos, the site where the Texas Declaration of Independence had been signed, to be considered as a historical site. What the Texan government tried to consider was the Alamo and San Jacinto battlefield. There were three reasons why the government chose the said two places as a historical site and not the Washington-on-the-Brazos. First was that Washington-on-the-Brazos has little a number of ruined houses that are far from major roads and towns whereas Alamo was situated in downtown San Antonio and San Jacinto battlefield was near from Houston. Secondly, the signing of the declaration of independence was not a concrete physical place or even related not to mention that the document was not in Washington but already placed in the State Archives at Austin. The last but not he least would be that only the local people are the one who is considering the said town site a place valuable of preservation (Trujillo, 2000). This clearly gives us the idea that there is a big discrepancy between what is to be preserved and what is important to the community. Before, as stated above, only those places that are within reach and accessible are only being granted with preservation like Alamo and San Jacinto and not considering those places that has of significant value to the locals as well as the community as a whole. REFERENCES fema.gov. (2002). National Historic Preservation Act (NHPA), 1966 As Amended (2000) [Electronic Version], 1. Retrieved 10-06-07 from http://www.fema.gov/plan/ehp/ehplaws/nhpa.shtm. Murtagh, W. Keeping Times nps.gov. (2007). National Historic Preservation Act of 1966-as amended through 1992 [Electronic Version], 65. Retrieved 10-06-07 from http://www.nps.gov/history/local-law/FHPL_HistPrsrvt.pdf. Trujillo, M. à . L. (2000). Lights and Shadows in Texas Preservation: The Case of Washington-on-the-Brazos State National Park [Electronic Version], 20. Retrieved 10-06-07.       How to cite National Historic Preservation Act of 1966, Essay examples