Friday, May 22, 2020

Critically Evaluate the Extent to Which Customer...

1) Introduction Customer Relationship Management (CRM) has become a main focus for businesses with today’s markets becoming more saturated and competitive. ‘Customer Relationship Management is the ultimate challenge for marketing experts in any business. A successful company will use customer information wisely to build relationships with their customers, on the level that together they will work together towards a long-term relationship.’ (Xu et al. 2002) High customer Intimacy can be produced from these processes and strategy. ‘Customer intimacy is an essential factor in the Customer Relationship Management value chain’ (Buttle, 2004). This marketing strategy consists of a business using ways to get close to clients†¦show more content†¦In addition, to further improve customer intimacy, a company can target a customer and send offers for the products they buy most through email or by post all of which strengthens this bond between customer and company. Here we see a table which shows us the ladder of customer loyalty. With an increase in customer intimacy, a business can take prospecting purchaser and convey them into a loyal customer (Christopher at al, 1998). 2.2) The Cooperative Membership Card The company to demonstrate is The Co-operative Food. Retail chains are at the fore-front for advances in technology and are competing for ways in which to understand their customers and use the strategies to improve customer intimacy. The purchasing behavior in food retail is the most repetitive of all (Manas, 2011), so to get this customer intimacy correct has never been more important. The Co-operative Food (Co-op) uses their loyalty strategy by having membership scheme available to all colleagues and customers. This card acts as most retail cards do in that they collect a customer’s information which is then fed to the company’s data base. There is a number of ways in which this card creates an improvement in customer intimacy. First of all, unlike all of the other schemes available, twice a year the Co-op gives a share of its profits through the post to all of the members of the scheme. ‘You can enjoy your share of the profits along with exclusive member disco unts and offers’Show MoreRelatedCustomer Relationship Management16994 Words   |  68 PagesCustomer Relationship Management SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS) Dissertation on Customer Relationship Management Submitted By: Ayush Singh Roll no:09 PRN No:68211 Class- 2(D) Semester: Fourth Semester Date required:18/2/2008 Date of Submission: 18/2/2008 Assignment Grade: Comments of the Faculty: 1 Customer Relationship Management CONCEPT OF CRM INTRODUCTION TO CRM CRM (Customer Relationship Management) has been growing steadilyRead MoreCase Study148348 Words   |  594 PagesInstructor’s Manual Exploring Strategy Ninth edition Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle For further instructor material please visit: ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) ï £ © Pearson Education Limited 2011 Lecturers adopting the main text are permitted to download and photocopy the manual as required. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated CompaniesRead MoreMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling PublicRead MoreIct and Ebusiness Retail Industry88499 Words   |  354 PagesDirectorate General, in the context of the Sectoral e-Business Watch programme. The Sectoral e-Business Watch is implemented by empirica GmbH in cooperation with Altran Group, Databank Consulting, DIW Berlin, IDC EMEA, Ipsos, GOPA-Cartermill and Rambà ¸ll Management based on a service contract with the European Commission. e-Business in the Retail Sector About the Sectoral e-Business Watch and this report The European Commission, Enterprise Industry Directorate General, launched the Sectoral eBusinessRead MoreStrategic Marketing Management337596 Words   |  1351 Pages Strategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University Read MoreOrganisational Theory230255 Words   |  922 Pagestheir approach is scholarly and serious. It is so easy for students (and indeed others who should know better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous

Friday, May 8, 2020

Women and the Agricultural Revolution Essay - 637 Words

Women and the Agricultural Revolution Elise Boulding in her article, Women and the Agricultural Revolution, argues that women played a key role in initiating the Agricultural Revolution. She defines the revolution as happening within two stages: horticulture and agriculture proper. Women had a prominent role within the earlier form, horticulture. Horticulture is defined as farming for subsistence only.Women’s roles on the farm were not as dominant as society grew to farming for surplus instead. Boulding begins the article by discussing the shift society made from wandering nomads to settled villagers. She explains that it was women who recognized that plants could be easily domesticated. It was because of the domestication of†¦show more content†¦They did much of the planting and gathering, and Boulding states that women probably even constructed the mud-houses in the early villages. In this horticulture society, children also helped women. They carryed out many chores on the farm, such as taking care of animals and gathering grain. These roles would change as farming shifted to agriculture proper. At horticulture stage, the farming of these early people was for the purpose of providing enough food for the family. In these farms, women were able to farm the lands without much aid. Instead, they used simple small hand tools to do the work. However, once the farms grew in size and they had a surplus of food, they required more help. Gradually, as the farms grew, there was a shift from merely farming to provide for the family, to farming for economic profit as well. As a result, Boulding argues that women were no longer the main workers on the farm. Women continued to help the development of the Agricultural Revolution despite their role change. Originally, women used digging sticks for gathering, planting, and growing plants. As the farming purpose changed, however, the tools changed as well. The plow and animals were used for cultivation, making women less visible on the field. Yet, women continued to help by creating baskets and discovering pottery, all of which enabled them to store more grain.Show MoreRelatedThe Worst Mistake Made By Humans1434 Words   |  6 PagesMassachusetts, there are 7,755 farms working on 523,00 acres of land (â€Å"Agricultural Resources Facts and Statistics†). This is equivalent to 817 square miles, which roughly equals the size of Jacksonville, Florida (â€Å"The Largest U.S. City†, 2014). To an uninformed civilian, this chunk of land may seem vast; however, it is quite small in comparison to the 1,565,401 square miles of farmland used in the United States today (â€Å"Agricultural Land†, 2016). Why does it matter how much farmland is in the UnitedRead MoreThe Agricultural Revolution: Augmentation and Dissemination Essay examples1221 Words   |  5 PagesThe blessing and curse of the Agricultural Revolution is advocated with its augmentation and dissemination. Taking the stipulative definition of â€Å"b lessing† and â€Å"curse† from the original premise, one can only superimpose the layman’s terms of â€Å"negative† and â€Å"positive†. Upon examination of the two classifications within the Neolithic Period and ancient Mesopotamian civilization one can confirm the premise. Therefore, the agriculture revolution was a blessing and a curse for humanity. Human societyRead MoreAp World History Midterm Study Guide Essay953 Words   |  4 Pageswhat they needed to survive. Each person had a specific role, women would gather berries, nuts, etc, while watching over children and the men would hunt. This strategy helped many early human societies to produce enough supplies to support themselves; however, not all groups were self-sufficient. They exchanged people, ideas and goods. Key Concept 1.2 The Neolithic Revolution and Early Agricultural Societies 1. The Neolithic Revolution paved the way for settled agriculture. When humans started toRead MoreThe Industrial Revolution and the Deterioration of the Traditional Family 1216 Words   |  5 Pagesyears. American families worked hard on their agricultural properties reaping the rewards of the American dream. Then, in the late nineteenth century, the United States of America was hit by the worldwide phenomenon known as the Industrial Revolution, and the U.S. was transformed into an industrial colossus. The vast lands of America made abundant resources available to those who wished to utilize them. This opened up new jobs, and the once agricultural families were, for the first time, split up;Read MoreEssay about Economic, Political, and Social Change Worksheet702 Words   |  3 PagesSocial, and Political Change Worksheet Agricultural Revolution Respond to each of the following questions in two to three sentences: 1 What are the three most important factors contributing to the agricultural revolution in Europe? The three most important factors are advanced farming equipment, three field system, and warmer temperature. 2 How did the agricultural revolution change European society? Provide an example. The agricultural revolution changed European society for the betterRead MoreApush Essay -- in What Ways and to What Extent Was Industrial Development from 1800-1860 a Factor in the Relationship Between the Northern and Southern State?1434 Words   |  6 Pagesthere were three revolutions that completely altered the United States. The Market Revolution was the shift from mercantile system of trading centers to a capitalist economy, based on production and consumption. The Transportation Revolution was the result of increased factory production, which created a need for more transportation. With the great advancements in transportation, there came markets that need increased factory production and commercial hubs. These two revolutions went hand in handRead MoreThe Invention Of The Industrial Revolution1463 Words   |  6 Pages the way one sustained and obtained means for survival transformed fairly insufficiently. However, once the Industrial Revolution ignited throughout Europe, the course one’s of livelihood forever changed. While the Agricultural Revolution was a sufficient step forward in metamorphosing human society, it did not reign like the technological advantages of the industrial revolution. The introduction of mass production, steam engines, cast iron, coal, and textile miles profoundly changed the life ofRead MoreSocial And Cultural Change Prompted1187 Words   |  5 Pagesby Technology Textile, steam, and metallurgy based innovations amounted to a legacy in Britain and a precedent for future industrial revolutions for other countries. As urbanization became a phenomenon in Britain, people migrated to the city centers in an effort to find employment and waged labor. New technological advancements, during Britain’s Industrial Revolution, prompted change in society and culture. The increased demand for British goods resulted in merchants needed more cost-effective methodsRead MoreThe Impact Of Industrialization On Society During The Industrial Revolution1724 Words   |  7 PagesThe Industrial Revolution Examine in detail the History of the Industrial Revolution. Discuss why Britain led the way in the Industrial Revolution and also explain in detail the effects of industrialization on society. Had it not been for the industrial revolution, I would doubt very much that we would enjoy the technology we have in the year 2000. The reason we have this technology is that between the years 1750 and 1914 a great change in the world s history was made. People started to discoverRead MoreEssay on Society’s Influences in the 18th and 19th Centuries1371 Words   |  6 PagesSociety’s Influences in the 18th and 19th Centuries For Europe in the 18th and 19th century, change was everywhere. The Industrial Revolution was pivotal in terms of agriculture, clothing, technology, transportation, communication and urbanization. England is recognized for the birth of the Industrial Revolution. Because they had the government’s encouragement, the technological resources, and a varied trade network. Because Britain lacked oak and had an abundance of coal and iron, these two

Wednesday, May 6, 2020

National Historic Preservation Act of 1966 Free Essays

The National Historic Preservation Act is a law that serves to create the â€Å"National Register of Historic Places, the list of â€Å"National Historic Landmarks and the posts of â€Å"State Historic Preservation Officers† of the United States which aims of preserving the entire national and archeological site in the said country (, 2007). Enacted in 1966, it has already been to a lot of amendments since then, this law mandates government agencies to determine the effects of various government funded construction projects (fema. We will write a custom essay sample on National Historic Preservation Act of 1966 or any similar topic only for you Order Now gov, 2002). In other words, this act encourages the government agencies to safeguard their preservations programs alongside with the advisory council on Historic preservation. The reason of the existence of this act is due to the fact that year after year, historical sites and other national heritage places has been experiencing degrading concern and of less priority as a government sponsored public works projects. There have been a lot of national heritage sites and historical places that needs major attention, and only the government could help them to be preserved and maintained. Currently, National Historic Preservation Act serves as the basis of most of the government policies concerning on historical preservation in America. With the aid of this act, the role of the Federal preservations was expanded which gives way for the birth of the â€Å"National Antiquities Act† which gives the president the power to restrict the use of any public land owned by the government through executive order. With this, the government authorities would now have the authority and the means of further protecting and preserving the historical site in the United States. Moreover, the federal power could now also be distributed to various states and from the state going to the localities to ensure the effectiveness of the said act. In addition to this, the Historical preservations already widened its coverage by including even the places with no significant historical value. The Effects With the implementation of this act, the definition of a â€Å"Historical value† was broadened. Before the said law was enacted in 1966, only the historical places are being valued by the government or the only one who’s having attention to most of the government officials. But after the birth of the National Historic Preservation Act, it is already being included in the lists of National Register of Historic Places the sites, buildings, objects and all the structures that has of great significance and value to American history, architecture, archeology and culture may it be of a national, state or local significance. In addition to that, the word â€Å"district† is also already being included in the scope of this act. This only means that neighborhoods can already be now included in the preservation program of the government as mandated by law. With the inclusion of the word â€Å"district† in the scope of this law would rationalize any endowment that the secretary of the interior for rehabilitation and exterior restoration in historic districts gives to individuals from various sectors which have identified any neighborhood that is of great importance to them (Murtagh). Moreover, the confusion between the grants for house rehabilitation and the current programs of the secretary of the Department of Housing and Urban Development can now be clarified. The said law is also the one responsible for making the Department of Interior takes the responsibility of planning and rehabilitating historic districts which was being handled by the Department of Housing and Urban Development. With this, there would be more efficient implementation of the said law since it is not the forte of the Department of Housing and Urban Development the said responsibility. Furthermore, it is through the aid of this law that most of the citizens now understands that there are still other means of ensuring the quality of housing projects in the state and local levels aside from the destruction of urban renewal. Government officials could now get funds for the replacement of the existing housing stock not only from the secretary of the Department of Housing and Urban Development but also to the secretary of the Department of Interiors. This means that there are already more government agencies that could serve as a source of funds to finance the rehabilitation activities of various agencies and groups. The said act also give way for the establishment of the Advisory Council on Historic Preservation made by people from the cabinet of the president and a selected number of private citizens which would serve as the group of people responsible in determining the effects of the federal tax to the cultural properties of the country as well as on the proper treatment of the cultural properties existing in the United States. Case Study Back in the 1990’s, Texans had some hard time in convincing the Texas government to make the Washington-on-the Brazos, the site where the Texas Declaration of Independence had been signed, to be considered as a historical site. What the Texan government tried to consider was the Alamo and San Jacinto battlefield. There were three reasons why the government chose the said two places as a historical site and not the Washington-on-the-Brazos. First was that Washington-on-the-Brazos has little a number of ruined houses that are far from major roads and towns whereas Alamo was situated in downtown San Antonio and San Jacinto battlefield was near from Houston. Secondly, the signing of the declaration of independence was not a concrete physical place or even related not to mention that the document was not in Washington but already placed in the State Archives at Austin. The last but not he least would be that only the local people are the one who is considering the said town site a place valuable of preservation (Trujillo, 2000). This clearly gives us the idea that there is a big discrepancy between what is to be preserved and what is important to the community. Before, as stated above, only those places that are within reach and accessible are only being granted with preservation like Alamo and San Jacinto and not considering those places that has of significant value to the locals as well as the community as a whole. REFERENCES (2002). National Historic Preservation Act (NHPA), 1966 As Amended (2000) [Electronic Version], 1. Retrieved 10-06-07 from Murtagh, W. Keeping Times (2007). National Historic Preservation Act of 1966-as amended through 1992 [Electronic Version], 65. Retrieved 10-06-07 from Trujillo, M. à . L. (2000). Lights and Shadows in Texas Preservation: The Case of Washington-on-the-Brazos State National Park [Electronic Version], 20. Retrieved 10-06-07.       How to cite National Historic Preservation Act of 1966, Essay examples

Tuesday, April 28, 2020

Pagliei 1 In The Critically Acclaimed Novel The Good Earth, Pearl S. B

Pagliei 1 In the critically acclaimed novel The Good Earth, Pearl S. Buck depicts a humble farmer and his obedient wife O-lan. The Nobel Prize winning classic, set in late eighteenth century China, begins with Wang Lung going to the "Great House of Hwang"(49) to collect the wife that was betrothed to him by his father. Wang Lung lived with his father, wife, and five children, one of whom is mentally retarded. Although Wang Lung supplied all the physical needs for his family and upheld all the family traditions, he showed a strong insensitivity through his extra marital affairs. The story continues to portray the trials and tribulations of their life in a time when a persons livelihood came from the earth. From the earth, Wang Lung receives wealth, food, and prosperity. The earth also brought him dispair through natural disasters, but the earth remained his sole source of innerpeace. Wang Lung was sometimes caring and sometimes insensitive, but he always followed tradition. Wang Lung was a caring and compassionate man with a strong sense of family and adaptation to simple life. For example, Wang Lung showed extreme respect and appreciation for his wife in a time when women were considered to be no more then slaves. In the early chapters of the novel when Wang Lung was poor, he gave O-lan four silver pieces so she may return to the House of Hwang in grand style. He also offered to pay five thousand silver pieces for her recovery after he discovered she had a "fire in her vitals"(170). He then spent the rest of her days by her death bed and bought her the best quality coffin. Furthermore, Wang Lung had a special relationship with his first daughter, Poor Fool, his mentally retarded offspring. Poor Fool did not speak and did nothing more Pagliei 2 then twiddle a piece of cloth in the sun. Although Wang Lung had servants and slaves, he personally took care of his daughter after O-lan died. He also yelled at his love Lotus when she called Poor Fool an idiot: Now I wi ll not hear my children cursed, no and not by anyone...For he was most angry of all that Lotus dared to curse this child of his and call her idiot, and a load of fresh pain for the girl fell upon his heart, so that for a day and two days he would not go near Lotus, but he played with the children and he went into the town and he bought a circle of barley candy for his poor fool and he comforted himself with her baby pleasure in the sweet sticky stuff.(212) His affection for Poor Fool was genuine and he was comforted when she was happy; "Well, and that poor fool of mine brings me more comfort then all the others put together" (234). Another example of Wang Lung's caring is the time and love he put into his land. When his life was in shambles and nothing else made sense, he found innerpeace, tranquillity and understanding about the events in his life when he was out tending to his land. When he had extra money, he did not want pearls, concubines, or rubies, "If I had the gold and the silver and the jewels, I would buy land with it, good land, and I would bring forth harvests from the land" (124). Wang Lung's caring nature was the foundation for a stable family. Although it was rarely displayed, Wang Lung's heartlessness and sheer cruelty deeply scarred the most beloved members in his family. For instance, Wang Lung's Pagliei 3 infatuation with Lotus temporarily blinds his true love for O-lan. Instead of the caring husband O-lan grew to love he was mean and he assaulted her with insults about her lack of beauty and highlighted her extremely large features: He saw for the first time that her hair was rough and brown and unoiled and that her face was flat and coarse-skinned, and her features too large altogether and without any sort of beauty or light. Her eyebrows were scattered and her hairs too few, and her lips too wide and her hands and feet were large and spreading...I would

Thursday, March 19, 2020

Patch Adams and the Theory of Dysorganization essays

Patch Adams and the Theory of Dysorganization essays Karl Menninger, one of Americas most distinguished psychiatrists, developed a system to effectively categorize and analyze the various mental states of the human mind. Menningers Theory of Dysorganization reveals that there are different levels of deviation in terms of mental awareness that can be used to classify various individuals. The first level of Menningers theory is the state of being nervous. Neurosis and displays of aggressive impulses follow respectively. The final and most severe mental state is known as psychosis. Tom Shadyacs renowned film, Patch Adams, provides effective examples of individuals who can be positioned in each of Menningers four categories of dysorganization. Karl Menninger stated that the average person is nervous approximately 10% of his or her life. Nervousness is marked by having a feeling of unease or apprehension. In Patch Adams both Carin Fisher and Dean Walcott displayed traces of nervousness. Carin suffers from post-traumatic stress disorder. Throughout the movie she was nervous about having a relationship with a man because she was sexually abused in the past. Initially, Miss. Fisher pushed Patch Adams away because she was afraid of being abused again. Dean Walcott was nervous about having a friendly relationship with his patients. Mr. Walcott maintained a strictly professional relationship with his parents at all times. He insisted that his duty was to cure patients, not develop emotional attachments. Dean Walcott claimed that establishing a relationship with his inferior patients mocked and violated the practice of medicine. The second level in the Theory of Dysorganization is neurotic behavior. Neurosis is characterized as any of various mental or emotional disorders arising from no apparent organic lesion or change and involving symptoms such as insecurity, anxiety and depression but without psychotic symptoms. Rudy displayed traces of neuro...

Tuesday, March 3, 2020

How to Overcome Writers Block (20 Tips That ACTUALLY Work)

How to Overcome Writers Block (20 Tips That ACTUALLY Work) How to Overcome Writer's Block Charles Bukowski once wrote, â€Å"Writing about a writer's block is better than not writing at all.† Some folks would rather not mention writer's block at all, as if thinking about how to overcome it will somehow exacerbate the condition - like scratching away at a rash.Unfortunately, writer’s block is a gremlin that rarely goes away by itself, at least not in a timely manner. But by arming yourself with knowledge of what causes this creative quagmire - and how to climb out of it - you’ll be much better equipped to deal with it in the future! To start, let’s answer the question...What is writer’s block?Writer’s block is the condition of being unable to proceed with writing or the inability to start writing something new. But of course, we all know that much! What often stumps us where this frustrating predicament comes from, and how to solve it. Make your creative process more visualWhen your words are failing you, throw out the dictionary and get visual. The Inkflow app works like a visual word processor, so you can get your ideas on the page and then move them around (or doodle all over them) as you wish. If you’re the kind of person who likes to outline by placing sticky notes on the wall - but aren’t ready to ditch the technology and go totally old-school - then this app might be your new best writing friend.17) Look for the root of the blockAs psychologists Singer and Barrios pointed out, writer’s block often comes from a problem deeper than simple â€Å"lack of inspiration.† That’s what Unstuck can help you with! It can help you identify the root of your block, and provide a range of solutions to get your pen moving again. In other words, it’s a true friend in time of writer’s need!18) Go cold turkey and turn off the InternetIt’s a small miracle that people are able to get any writing done on a machine that offers access to a whole Internet’s worth of distraction. If willpower isn’t your strongest suit and your biggest challenge right now is staying away from distraction, Cold Turkey might be the app for you. It turns your computer into a typewriter until you reach your writing goal. In it’s own words, it’s â€Å"probably the most stubborn text editor ever made.†19) When you can't find the words... let the words find youThis is essentially the point of this â€Å"fridge poetry-esque† app, Word Palette. Featuring a keyboard of random words, simply click your way to your next potential masterpiece. Or at least, a bizarre poem that gets the fire started.20) Find your inner HemingwayIf your biggest block is your own self-doubt, Hemingway may help curb that anxiety by offering suggestions to improve your writer as you go. Advice includes things like: â€Å"too verbose,† â€Å"use a forceful verb ,† and â€Å"use active voice instead of passive.† This app is so sharp, it even provides editorial feedback to the writing of its namesake: Ernest Hemingway. (Try pasting the line: â€Å"There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self† into the app.) These 5 apps will get your pen-and-paper mojo back #writersblock There might not be a magic trick or formula when it comes to inspiration. But add these 20 tips to your creative arsenal, and you’ll be on your way to kicking writer’s block to the curb. And remember: if you're still stuck, you always have these writer's block memes to keep you company!Did you try any of our tips? Did they work for you? Do you have your own tried-and-true methods for eliminating writer's block? Leave any thoughts or questions in the comments below!

Sunday, February 16, 2020

Great Gatsby Research Paper Example | Topics and Well Written Essays - 1000 words

Great Gatsby - Research Paper Example The American dream of earning money for a decent life was violated by Gatsby as he used his money casually to throw extravagant parties to impress Daisy. He refused to come out of his past and believed that Daisy has always loved only him and not her husband. This novel depicts the violation of American dream in the 1920s through the character of Gatsby. He grew up in poverty and reached a life of opulence with a huge house, car and servants. With his self acquired wealth and social status he could develop in himself a completely different personality from his unprivileged past. The wealthy Americans of 1920s are signified by Gatsby who flaunts his money extravagantly as was depicted by his lavish parties. In the beginning of his life, Gatsby could represent American dream because like any other American he took nurtured the dream of earning money. Later in life, he differs from the other newly rich Americans in a way that he earned his money in dishonorable ways. The main idea of Am erican dream is to earn money through hard work and Gatsby failed to do so. In order to earn the love of Daisy, he obtained big house, car and other material possessions. American dream is an idea of pursuing happiness and this was violated by Gatsby as he pursued mere wealth. Gatsby depicts a character who used to harbor mythicised dreams of achievement and success that can be gained with money. He had the endless desire of going back to the past by craving for Daisy whom he almost married in the past. America’s multiple identities are shown in the character Gatsby. American culture believes in recreating by setting alongside any doubts about the... This novel depicts the violation of American dream in the 1920s through the character of Gatsby. He grew up in poverty and reached a life of opulence with a huge house, car and servants. With his self-acquired wealth and social status, he could develop in himself a completely different personality from his unprivileged past. The wealthy Americans of the 1920s are signified by Gatsby who flaunts his money extravagantly as was depicted by his lavish parties. In the beginning of his life, Gatsby could represent American dream because like any other American he took nurtured the dream of earning money. Later in life, he differs from the other newly rich Americans in a way that he earned his money in dishonorable ways. The main idea of the American dream is to earn money through hard work and Gatsby failed to do so. In order to earn the love of Daisy, he obtained big house, car, and other material possessions. The American dream is an idea of pursuing happiness and this was violated by Ga tsby as he pursued mere wealth. Gatsby depicts a character who used to harbor mythicised dreams of achievement and success that can be gained with money. He had the endless desire of going back to the past by craving for Daisy whom he almost married in the past. America’s multiple identities are shown in the character Gatsby. American culture believes in recreating by setting alongside any doubts about the reality of such a concept.